Project Overview

Background - As part of the pre-sales sites (www.vitality.co.uk/) migration from Sitecore 8.2 to 9.1, we were looking to move away from the old legacy design system and integrate the new pre-sale sites on the new design system.

Objective - Redesigning the main Vitality landing page along with the 3 main product landing pages (Health, Life and Car).

Role - UX Designer

Skills & Tools - Competitor Analysis, Ideation, Wireframing, Prototyping, User Testing, Component Building, Design System, Stakeholder Management, Figma, Miro, Userzoom

The opportunity

1. What? We are undergoing the Sitecore migration and are also moving away from the legacy design system on Sketch to the new design system on Figma. We are taking this opportunity to redesign the main Vitality homepage and product landing pages (Health, Life and Car).

2. So What? The current landing pages are outdated and the pages are not consistent across the different product pages. Also looking at our Medallia metrics, we have an average Net Promoter Score (NPS) of 5 across our landing pages. This is classified as a Detractor and a low customer satisfaction

3. Now What? We are taking this opportunity to redesign the main Vitality homepage and product landing pages (Health, Life and Car).

Unfortunately due to NDA, I’m not able to present the work on here. However, I’m more than happy to talk through this project or many other projects during my time in Vitality.